Evolution of Pepsi Logo: 1940-2023

WRITTEN BY Saumya Jaiswar2023-03-30,13:42:33 news

Pepsi New Logo

Global beverage giant Pepsi has revealed a new logo, lets see the complete evolution of the Pepsi logo from 1940.


Thin letters with uneven kerning.


The brand introduced the iconic blue color to its bottle caps.


In 60's, Pepsi ditched the old drug-store-label look with bold stamp of approval.

1973 - 1990

The logo took on the circle emblem that we’re still familiar with to this day.


The logo took on a red banner element.

1998 - 2005

The blue color became dominant for the first time in this logo.


This logo added the mouth-watering droplets covering the wavy globe that illustrated the drink.


The logo was designed by Arnell Group for more than $1 million.


A slight change in 2014 shifted the logo to one with no outline around the globe.

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