Evolution of Pepsi Logo: 1940-2023
WRITTEN BY Saumya Jaiswar
Pepsi New Logo
Global beverage giant Pepsi has revealed a new logo, lets see the complete evolution of the Pepsi logo from 1940.
Thin letters with uneven kerning.
The brand introduced the iconic blue color to its bottle caps.
In 60's, Pepsi ditched the old drug-store-label look with bold stamp of approval.
1973 - 1990
The logo took on the circle emblem that we’re still familiar with to this day.
The logo took on a red banner element.
1998 - 2005
The blue color became dominant for the first time in this logo.
This logo added the mouth-watering droplets covering the wavy globe that illustrated the drink.
The logo was designed by Arnell Group for more than $1 million.
A slight change in 2014 shifted the logo to one with no outline around the globe.
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