Evolution of Pepsi Logo: 1940-2023

Pepsi New Logo

Global beverage giant Pepsi has revealed a new logo, lets see the complete evolution of the Pepsi logo from 1940.

1898-1940

Thin letters with uneven kerning.

1950

The brand introduced the iconic blue color to its bottle caps.

1962

In 60's, Pepsi ditched the old drug-store-label look with bold stamp of approval.

1973 - 1990

The logo took on the circle emblem that we’re still familiar with to this day.

1991

The logo took on a red banner element.

1998 - 2005

The blue color became dominant for the first time in this logo.

2006

This logo added the mouth-watering droplets covering the wavy globe that illustrated the drink.

2008

The logo was designed by Arnell Group for more than $1 million.

2014

A slight change in 2014 shifted the logo to one with no outline around the globe.