Amazon has brought its celebrity voice feature to India. The feature was initially launched in the US with the voice of American actor and producer Samuel L. Jackson in 2019. You simply need to say, “Alexa, introduce me to Amitabh Bachchan” to purchase the celebrity voice on the virtual assistant. You can also get it directly from Amazon's site. After the payment is done, you will be able to converse with Alexa in Amitabh Bachchan's voice. You can also use the wake word 'Amit Ji' to enable the feature by saying “Alexa, enable Amit ji wake word.” This means users will be able to seek a response from the virtual assistant by calling it 'Amit ji' instead of Alexa. Amazon has made Amitabh Bachchan's voice available on Alexa at an introductory price of Rs. 149 (MRP Rs. 299) for one year. His voice on Alexa is currently exclusive to Indian users.