Publish Date: 26 Oct, 2021
FMCG Dabur orders to withdraw Fem’s lesbian advertisement after facing major backlashes over the internet just a day before Karwa chauth.The Fem Creme Gold Bleach commercial featured two women putting the Fem bleach as they prepared for their first Karwa Chauth.After Madhya Pradesh home minister Narottam Mishra ridiculed the advertisement for showing objectionable content and threatened to sue if it was not withdrawn, FMCG giant Dabur India Limited issued an apology and withdrew the advertisement featuring a lesbian couple celebrating the Hindu festival of Karwa Chauth.
Fem’s lesbian advertisement withdrawn over objectionable content
The advertisement which aired ahead of Karwa chauth featured 2 women who gets ready after applying fem bleach cream and then faces each other holding a sieve in the hand which is used during the ritual of Karwa chauth. The commercial soon went viral while a few sections of people appreciated it for it’s progressive thought, the move was not welcomed by a large section of people and thereby the commercial faced a lot of backlashes and hatred comment over the internet.
They're showcasing two women today who are celebrating Karva Chauth. They'll make an advertising showing two men getting married the next day. Mishra told reporters during a press conference in Bhopal on Monday morning that "we cannot allow anyone to expose such objectionable information."
Dabur issues apology for featuring lesbian couple in Karwa Chauth add
"Fem's Karwachauth campaign has been taken down from all social media handles, and we sincerely apologise for unintentionally hurting people's feelings," Dabur India said in a statement. For the unversed Although the Supreme Court decriminalised homosexuality in 2018, same-sex weddings remain illegal in India.