The discount on the sale of liquor in the capital Delhi remains a topic of discussion not only in Delhi, but in the whole country. The discussion is about getting huge discounts on liquor, questions are also arising in the minds of people that after giving such a discount, how are the sellers in profit?
This question is also arising because while some time back up to 50 percent discount was being given on the sale of liquor, many liquor sellers are also seeking relief from the Delhi government citing the loss in business. If experts are to be believed, the more sales he can do in Delhi now, the more he will benefit. In such a situation, there is a competition to give more exemption, which is benefiting the Delhi government and the people.
At present, up to 25 percent discount is being given on liquor in Delhi, but till last February this discount was up to 50 percent. When questions arose on this huge discount, the Delhi government banned it, but after some time the government allowed the sale of liquor with a discount of up to 25 percent. Since then, not only Delhi, people from other cities of NCR including Noida, Ghaziabad, Faridabad, Gurugram are also coming to take advantage of this liquor exemption.
Before the new liquor policy, if a bottle of X brand of liquor was imported for Rs 150, then it would attract 150 percent custom duty and 200 percent importer margin. Thereafter, it was subject to 85 percent excise duty and 25 percent VAT, followed by 12 percent wholesaler margin. In this way, this bottle of Rs 150 would have got around Rs 1600 to the retailer after paying all the taxes, on which he used to sell it for Rs 1700 with a maximum profit of Rs 100.